I think it depends on what sort of rate you're able to charge as a consultant/freelancer. If you're anywhere near $100/hour (or more) you could very easily waste more time/money by trying to do it yourself.
I think by lowering your pricing you will attract more customers and make more profit.
It is an awesome idea but the basic product (i.e. non bespoke) needs to be cheaper. Although I know you look at the value you are adding, you also need to consider that another startup can easily copy your idea and outdo you on price.
On the value proposition side. Yes a designer is more expensive but they can design something custom to my brand. This can be done as a word template then I just type my next report into that and it's done for free.
As a comparison think about the autoresponder market. A $19 aweber plan should be sold for $1000 because think of all the envelopes / stamps you are saving? Well it isn't because of Getresponse etc.
Your reasoning for the steep prices is only going to convince yourself unfortunately. The price is so high, I'm not even going to try it, because I know I'll never buy in anyway.
But maybe I'm wrong. I wish you success.
EDIT: Ok, I tried it. It does a fantastic job, I'll admit. But much too pricey for me.
It is an awesome idea but the basic product (i.e. non bespoke) needs to be cheaper. Although I know you look at the value you are adding, you also need to consider that another startup can easily copy your idea and outdo you on price.
On the value proposition side. Yes a designer is more expensive but they can design something custom to my brand. This can be done as a word template then I just type my next report into that and it's done for free.
As a comparison think about the autoresponder market. A $19 aweber plan should be sold for $1000 because think of all the envelopes / stamps you are saving? Well it isn't because of Getresponse etc.