[bbcbasic]

I think by lowering your pricing you will attract more customers and make more profit.

It is an awesome idea but the basic product (i.e. non bespoke) needs to be cheaper. Although I know you look at the value you are adding, you also need to consider that another startup can easily copy your idea and outdo you on price.

On the value proposition side. Yes a designer is more expensive but they can design something custom to my brand. This can be done as a word template then I just type my next report into that and it's done for free.

As a comparison think about the autoresponder market. A $19 aweber plan should be sold for $1000 because think of all the envelopes / stamps you are saving? Well it isn't because of Getresponse etc.