[tamar]

You can say that to any firm then. Given our razor thin profit margins, the pricing is there for a reason. The coupon codes are also there simply to sweeten the deal.

Bear in mind the products we're mostly represent cost a low $10. If we had more wiggle room on pricing, we'd offer low pricing all the time. It's just not feasible for a business like ours to do 24/7.

[anigbrowl]

What I'm saying is that I am more quality- and convenience- sensitive than I am price-sensitive. Not because I'm rich, but because the mental overhead of coupon deals etc. carries a cost that typically exceeds the saving on the coupon. If you make the service sufficiently attractive, you can raise your prices. Admittedly this is a bit challenging when your firm is branded as 'namecheap' in order to attract the most price-conscious consumers, but companies can and do rebrand themselves.

I mean, Google is charging more than you, and it's not like they couldn't win a price war if they were so inclined - they could probably sell domains for $1/year without significant damage to their bottom line. Maybe it's time to get out of the 'cheap' box.

[drdaeman]

If only the stores would have machine-readable globally-unique identifiers for products, the overhead could be easily offloaded.

Sadly, there isn't anything like this.