[jonpaul]

Have any of you read the book: Trust Me I'm Lying (http://www.amazon.com/Trust-Me-Lying-Confessions-Manipulator...)? I have not, but have had many discussions with friends who have read it. It's my understanding that the premise of the book is that mainstream media isn't as relevant as they use to be due to the rise of blogs; mainstream media picks up stories from a lot of blogs. Many of these stories are planted there by media manipulators to drum up controversy and thus increase sales.

Admittedly, I don't have evidence to suggest this, but I wouldn't be surprised if this was just a publicity stunt.

Edit: I'm not claiming the hack was a publicity stunt, I'm claiming that I wouldn't be surprised if the cancelation of the movie was a publicity stunt.

[skwirl]

You think Sony leaked their employees' SSNs and salaries as part of a publicity stunt?

[jonpaul]

No, of course not! I wasn't referring to the hack as a publicity stunt, I was referring to the cancelation of the movie.

[dmix]

Totally agree, this is going to do wonders for movie sales.

This is almost legendary PR to have for a film, despite the big cost of the hack (for which it will still no doubt be net negative).