[skwirl]

You think Sony leaked their employees' SSNs and salaries as part of a publicity stunt?

[jonpaul]

No, of course not! I wasn't referring to the hack as a publicity stunt, I was referring to the cancelation of the movie.

[dmix]

Totally agree, this is going to do wonders for movie sales.

This is almost legendary PR to have for a film, despite the big cost of the hack (for which it will still no doubt be net negative).