[themoonbus]

That's cool and all, but this has got to be one of the worst company websites I've seen recently. I get that they're stealthy, but this doesn't even build any interest.

It was only until I clicked "Wizards Wanted" (yes, I get it. Magic.) that I sort of got an answer.

Edit: Actually, the Developers section has some more information. But my point still stands.

[a3n]

I had no idea what the company does until I bailed from their site and read a comment here. Yes, I could have dug deeper, like the person posting that comment did (thanks), but damn, gimme a reason. And no, having $CELEBRITY in your company is not enough reason.

Two utilitarian sentences on what your thing is, and then all the literate prose you can produce. But gimme those two sentences.

[danellis]

Give you a reason for what? You're all acting like this company owes you an explanation of what it does.

[themoonbus]

I don't think they owe us anything, I'm just saying the website is badly designed. They have a lot of content, but none of it says anything.

If you're going to be stealthy, be stealthy (e.g. http://quanttus.com/). If you're going to attempt to market your company, then market it properly. This does neither.

[ryanSrich]

What? `http://quanttus.com/` literally tells me nothing. Even less than Magic Leap. At least with ML I know they are working on VR.

[themoonbus]

The point of a teaser site is to tease, not tell.

My point was that magic leap uses a lot more words to tease, and as a result, the site borders on nonsensical.

And if the point of a site is to tell you what a company does or is working on, then that information shouldn't be buried in a random section.

But ultimately, it's not a big deal. Just the first thing that I thought of when I clicked on their site.

[mbrutsch]

Only if they want me to care.

[Delmania]

They're selling something. If they want people to hand over cash, it might be practical to tell us what it is.

[vidarh]

They're not selling anything yet. They don't you to hand over cash yet.

And so it is more practical for them to tease and build interest.

[themoonbus]

Right, except that this doesn't tease or build interest... at least for me.

...not that it matters, seeing as they seem to have already built interest with the people that matter, investors.

[Delmania]

Neither of which they do. The website is incredibly ostentatious, and offers no hints of what the company is trying to achieve. If you want build interest, drop the over the type hype machine and explain what the hell you're doing.

[smaps]

I don't think they are selling anything right now, so they don't need to be saying much yet.

[danellis]

As far as I know, they're not selling anything yet and they're not in a position to take your money.

Do you honestly not think that when they have something to sell they'll have a marketing strategy?

[worklogin]

Then don't waste my time getting me to read a useless pamphlet!

[a3n]

Actually it's the other way around, a company that doesn't give me those two sentences is acting like I owe them my time.

My feedback, and similar feedback from others, is not a complaint, it's feedback. Or, as someone else once said, "treasure your bugs."

[danellis]

> a company that doesn't give me those two sentences is acting like I owe them my time.

Have a word with yourself!

[desdiv]

That's probably not wise. If he's not concise enough he could end up owing himself valuable time.

[ryanSrich]

The site tells you nothing but I think that's the purpose. They really couldn't care less if you or anyone else knows what they do from the site. They have $542 million dollars in funding. Once they actually build something ready for the public I'm sure they'll put together a proper marketing site.

[danielweber]

IMHO, when you are this stealthy you shouldn't get top spot on HN because a scifi author joined your team. It's like a Buzzfeed article.

[codingdave]

And that section is HUGE for a company that appears to be a startup. I don't know if they just have a wad of cash and are on a hiring frenzy, or if they already have a large staff but no products commercially available. Not that either answer would be a deal-killer, but I just have no idea what is really going on here, aside from R&D in the virtual space.

[mej10]

They recently raised $542 million. http://techcrunch.com/2014/10/21/magic-leap-tech/

[ErikRogneby]

Yeah, the breadth of positions they have posted is pretty telling. Android developers, embedded systems, pcb engineers, optical engineers, cloud API, and the list goes on.

I wonder how far they are away from going to market? 24 months minimum?

[kylestlb]

Could you link to their developers wanted page? I tried magicleap.com/#/wizards-wanted and it just redirected me to home.