[vidarh]

They're not selling anything yet. They don't you to hand over cash yet.

And so it is more practical for them to tease and build interest.

[themoonbus]

Right, except that this doesn't tease or build interest... at least for me.

...not that it matters, seeing as they seem to have already built interest with the people that matter, investors.

[Delmania]

Neither of which they do. The website is incredibly ostentatious, and offers no hints of what the company is trying to achieve. If you want build interest, drop the over the type hype machine and explain what the hell you're doing.