[dhm]

"Listen to me, get out of here and move forward. This never happened. It will shock you how much it never happened." -Don Draper, Mad Men, Season 2 Episode 5.

[bhouston]

What is the context?

[swamp40]

He says it to Peggy, who is distraught and in the hospital, after just giving birth to a son and immediately giving him up for adoption.

I had to look it up too. You are right, the quote doesn't exactly explain itself.

[defen]

Since no one is responding...a major character gives birth to an illegitimate child fathered by a married co-worker, has a sort of mental breakdown, and her family takes the child away and tries to cover the whole thing up. Don finds her in a hospital and gives her that advice.