[holaamigos]

After we raised our series A, the new investor insisted we change our name. The old name kind of sucked. We discussed it as a team for months - it was a pure time-sink, never getting to agreement, so looked into hiring a naming agent - I thought it would be like $1000, a full day workshop, beanbags, hit the bong...... I contacted a namer and it was like $45k....WTF....$45k for a fucking name. I tried haggling, and she brought her fee down to $15k, but this would be for a list of 10 names.

Fuck that! I pushed through my favorite name and moved on.

[vaksel]

these type of prices are common in the old world of business.

I know a non-profit, that paid $30,000 for a logo and a tagline, and thought they got an awesome deal, since the going rate is like $150,000.

[huhtenberg]

That's an OK number since it likely covers more than just a logo and a tagline, but rather a full brand, positioning and identity definition.

But $15K for a name alone is an overkill.