[vaksel]

these type of prices are common in the old world of business.

I know a non-profit, that paid $30,000 for a logo and a tagline, and thought they got an awesome deal, since the going rate is like $150,000.

[huhtenberg]

That's an OK number since it likely covers more than just a logo and a tagline, but rather a full brand, positioning and identity definition.

But $15K for a name alone is an overkill.