[brunnsbe]

One has to take into consideration that Rovio isn't today just a game company, half or even more of their income comes from franchise products like e.g. angry Birds soda and clothes. I have a friend who works as their soda manager dealing with worldwide agreements with softdrink companies to produce Angry Birds soft drinks, not exactly a job you would find in most game studios.

[ctdonath]

That's just milking a popular novelty for what it's worth while you can.

Duff Beer could have some staying power from its Simpsons connection, but Angry Birds soda is just not compelling.

[Cthulhu_]

To you maybe, but what about fans that see it in the stores?

Don't underestimate the imagination and enthousiasm of the younger generation, when it comes to Angry Birds, Minecraft, modern Lego, and franchises like that.

Dismissing a successful business because you're not into it is just a bit shallow-minded (or elitist).