[bhouston]

I guess they were not able to innovate enough. It was a good franchise, but it hasn't had the longevity of things like Minecraft or Halo.

Details:

http://www.google.com/trends/explore#q=angry%20birds%2C%20mi...

I wonder what they could have done differently? They sure licensed enough IP to create Star Wars, Rio, etc variants. They tried expanding into freemium racing games. I wonder if there was a way forward for them that they missed?

Q: How does this affect the Angry Birds movie expected in July 2016? https://www.pehub.com/2014/08/angry-birds-creator-rovio-ceo-...

[debacle]

Angry Birds had excellent design (Visually), something that has made both Rovio and King stand out.

I think Rovio just tried to monetize (and merchandize) too hard, in a way not fitting the mobile model. They should have tried to focus on growing horizontally and making the Rovio brand bigger than the Angry Birds brand.

[minimaxir]

They did try that by publishing apps under the Rovio Stars brand. None of the published apps became as big as Angry Birds though, so it was moot.

[debacle]

That's when you maybe reconsider hiring 800 employees behind the success of a single mobile game.

[Zigurd]

They could have had a better-timed liquidity event, like Minecraft did.

[Pxtl]

Probably they just grew too much. The Angry Birds franchise does well for itself, but there's a finite number of employees you can support off of a handful of good mobile games.

Still, thankful they made Amazing Alex. The Incredible Machine needed a re-make, and theirs is great.