[debacle]

Angry Birds had excellent design (Visually), something that has made both Rovio and King stand out.

I think Rovio just tried to monetize (and merchandize) too hard, in a way not fitting the mobile model. They should have tried to focus on growing horizontally and making the Rovio brand bigger than the Angry Birds brand.

[minimaxir]

They did try that by publishing apps under the Rovio Stars brand. None of the published apps became as big as Angry Birds though, so it was moot.

[debacle]

That's when you maybe reconsider hiring 800 employees behind the success of a single mobile game.