[teddyh]

Um, what? Is it only me, or does anyone else see the enormous inherent stereotyping in this as a bad thing?

People who actually like to go clothes shopping shouldn’t be made to feel like they should be categorized as “girls”, or vice versa, someone who finds clothes shopping to be uninteresting shouldn’t be made to feel like they ought to identify as a “guy”.

There’s nothing wrong with the concept, but the conflation with clothes shopper/non-shopper with “girl”/“guy” is bad.

[codebeard]

It definitely made me cringe, especially compared with something like Trunk Club: https://www.trunkclub.com/. For lack of a better: something about this site--right down to the hero image--makes me feel dirty.

The copy alone seems like it's either written by (or perhaps for?) the stereotypical adolescent male. Selling it as more of a concierge service would really make it more mature.

That said, I'm a "Guy" who actually enjoys shopping for clothes and dressing like an adult, so take my thoughts with a pinch or two.

[victorduffel]

No one is making you or anyone else to "feel" anything from this product. Frankly, as one of the stereotypical nerds out there, I'm interested in this product. I know I have no sense of style, pretty much and know there are some ladies out there who do.

[teddyh]

> No one is making you or anyone else to "feel" anything from this product.

I don’t understand this argument. Of course a narrative which consistently calls clothes shoppers “girls” and non-shoppers “guys” is going to affect the way I feel about my identity.

[JoeAltmaier]

Only if your identity is affected by every ad you read...have some backbone.

This is a cool thing, for those that need it. No more stereotyped than "I let my spouse buy my clothes because I have no sense of style". Its just a statement, true for some people. Its got nothing at all to do with anybody's identity.

[teddyh]

Is “have some backbone” also your response when someone complains about phrases like “That’s so gay” or “You’re such a girl”? I hope not, since there’s a reason certain words and stereotypes are not socially acceptable.

Note: This has nothing to do with the actual service, and everything to do with the terrible stereotyping in the branding and sales narrative.

[rabbyte]

You can't be serious. So now the message is girls typically understand style, guys typically don't, and if you dislike that message then maybe you're just easily influenced by advertising. As a guy that loves fashion, the message is clearly "You're an exception to the rule" and the rule is a stereotype.

[JoeAltmaier]

Have you actually looked at any advertising lately? Billboard? Magazine ad? TV commercial? This is the mildest tongue-in-cheek 'hire somebody with talent you lack' ad I can imagine.

[iterationx]

You're being browbeaten by the gender police, don't bother arguing, its pointless.