[teddyh]

> No one is making you or anyone else to "feel" anything from this product.

I don’t understand this argument. Of course a narrative which consistently calls clothes shoppers “girls” and non-shoppers “guys” is going to affect the way I feel about my identity.

[JoeAltmaier]

Only if your identity is affected by every ad you read...have some backbone.

This is a cool thing, for those that need it. No more stereotyped than "I let my spouse buy my clothes because I have no sense of style". Its just a statement, true for some people. Its got nothing at all to do with anybody's identity.

[teddyh]

Is “have some backbone” also your response when someone complains about phrases like “That’s so gay” or “You’re such a girl”? I hope not, since there’s a reason certain words and stereotypes are not socially acceptable.

Note: This has nothing to do with the actual service, and everything to do with the terrible stereotyping in the branding and sales narrative.

[rabbyte]

You can't be serious. So now the message is girls typically understand style, guys typically don't, and if you dislike that message then maybe you're just easily influenced by advertising. As a guy that loves fashion, the message is clearly "You're an exception to the rule" and the rule is a stereotype.

[JoeAltmaier]

Have you actually looked at any advertising lately? Billboard? Magazine ad? TV commercial? This is the mildest tongue-in-cheek 'hire somebody with talent you lack' ad I can imagine.

[iterationx]

You're being browbeaten by the gender police, don't bother arguing, its pointless.