[bhouston]

Very interesting. I think that a lot of these companies are dependent on advertizing revenue, but so is both Facebook and Google. I guess one has to see which companies are dependent upon advertizing from start-ups rather than established companies to figure out who is most vulnerable in a downturn -- although you said that overall ad rates decreased during the last correction across the board.

I wonder to what degree that would happen again. I think percentage wise it is likely to be less severe than last time, but it could still be significant.

We have no real data form Google on pre-bubble/post-bubble advertizing as they were not advertizing at that time. But it probably would be a horrible hit to them this time around -- even 30% correction would be severe.

[DougN7]

It will be different this time. Last time it felt like the whole internet thing was just a fad, so advertisers went back to their normal channels. But this time they have metrics and probably find that no other advertising channel can compete against online advertising as far as ROI is concerned (well, for many companies).

[lotsofmangos]

Last time they had metrics. It was looking at the metrics that made them pull the money.