[DougN7]

It will be different this time. Last time it felt like the whole internet thing was just a fad, so advertisers went back to their normal channels. But this time they have metrics and probably find that no other advertising channel can compete against online advertising as far as ROI is concerned (well, for many companies).

[lotsofmangos]

Last time they had metrics. It was looking at the metrics that made them pull the money.