|
|
|
|
|
by bambax
4269 days ago
|
|
This rings true. I had some relations with Microsoft last year and it's incredible how inward-looking they are. They spend most of the time telling you how great everything Microsoft-like is or will be, and don't seem to be well aware of the outside world. They know there are things like iPhones and Android devices, but they appear truly baffled that anyone would want one. They think it's some kind of conspiratory rebellion, that the world uses those out of spite for Microsoft. |
|
I still have hopes for Nadella -- maybe just because I'm an old Sun warhorse -- but it's going to require a big rethink of MSFT, which right now is basically just a cash pile in search of a market. Changing the burn rate is just playing at the margins (layoffs are not a strategy), and if there's a big plan underlying the Mojang acquisition it's incomprehensible to me on both strategic and financial levels. Likewise, mass-producing Perceptive Pixel displays, while undoubtedly cool, is both fiendishly difficult (PP was basically a garage manufactory, so this is a software company figuring out how to scale up a product that has never been mass-produced) and not something that can push market dominance. Buying Nokia kept MSFT in the mobile space at a very high price, but really only purchased time and space, not a turnkey strategy.
Having said all that, it seems to me that there are two companies on the auction block right now that could give Redmond the germ of a strategy. Both Xamarin and Unity would fit very comfortably in what is arguably MSFT's wheelhouse -- software development tools -- while giving the company a way to seamlessly increase their mobile app ecosystem.