[ScottBurson]

> the coldest summer I ever spent in Seattle was hauling an iPad around meetings at Redmond

> [from the article] “[Ballmer's] view was that anyone in the company who used the iPhone was a traitor,” says this person. “His dad worked for Ford, and that meant you had Ford in your garage.”

This attitude drives me nuts. The best thing Ford and GM could have done in 1985 would have been to buy Civics and Corollas for 10% of their employees so they could see for themselves what was so good about them. But no, instead they had this adolescent "be true to your school" thing going on.

The same clearly applies to Microsoft. I hope Nadella gets that business is not a repeat of high school.

[throwawaymsft]

Beautifully put. Used to work there and the inner navel gazing was painful. People assumed loyalty meant blindly ignoring competing products under the guise of "dogfooding". They would dismiss competitive products almost in disbelief that people would use them (without ever have tried!).