[chatmasta]

Awesome. I love seeing real businesses on HN. As in, businesses that can make money from Day 1. (Anything else is a potentially lucrative hobby.)

There are hundreds of solo entrepreneurs who own ecommerce properties. Some dropship, some carry inventory.... but all order from wholesale at some point. This is definitely a good market to get into.

In your site you have "Bill sells to Joe" as an example. My advice is that you market to both Bill and Joe, regardless of who pays you. It sounds like both Bill and Joe benefit, so you really only need one of them to convince the other.

To target the buy-side of wholesale ordering, I would recommend posting to marketing forums (Wickedfire comes to mind, maybe also forums around 4hourworkweek, millionaire fast lane type "lifestyle" businesses). You'll find very specific clientele there who will definitely use your software.

[captk]

Thanks - that's always been my guiding tenant as an entrepreneur - start a business that makes money right away.

Our primary marketing is currently focused on the business owner, since they're the one that pays us for the subscription. However, we are launching a feature that lets buyers refer other businesses in exchange for Amazon gift cards ("Like buying this way? Tell your other suppliers!")

Good thought on going after the 4HWW community - this is perfect for a sub-10 employee business that doesn't have a lot of manpower to waste on pushing paper.