[sliverstorm]

He didn't say it was normal. We stick things in our pockets and forget about them. It happens.

This is where the marketing concept of "life-proof" comes from. Shit happens. Day-to-day consumer devices are going to get bumped, dropped, damp, sat on, etc. If the iPhone can't handle those things, the answer isn't "Be more careful you idiots", the answer is people will (presumably) stop buying them.

[CountSessine]

"life-proof", as in "sitting down on a hard chair with your 6 inch smartphone in your back jeans pocket", conflicts with the clear and unmistakable consumer preference for "big and thin".

In FantasyLand, engineers could create phones with 8 inch displays that were still somehow useable with one hand, and you could run over them with your car ("life-proof" - oopsies!) and they'd be ok. In the meantime, put your money where your mouth is and buy a smaller, more durable phone like an iPhone 5.

[sliverstorm]

Well, I put my money where my mouth is and bought a Moto G. It's smaller and quite durable for a smartphone. Acceptable?

"life-proof" is kind of a silly term, I agree. But as much as you might want to mock people who do not baby their smartphone like a delicate glass flower, they are most of the market.