[CountSessine]

"life-proof", as in "sitting down on a hard chair with your 6 inch smartphone in your back jeans pocket", conflicts with the clear and unmistakable consumer preference for "big and thin".

In FantasyLand, engineers could create phones with 8 inch displays that were still somehow useable with one hand, and you could run over them with your car ("life-proof" - oopsies!) and they'd be ok. In the meantime, put your money where your mouth is and buy a smaller, more durable phone like an iPhone 5.

[sliverstorm]

Well, I put my money where my mouth is and bought a Moto G. It's smaller and quite durable for a smartphone. Acceptable?

"life-proof" is kind of a silly term, I agree. But as much as you might want to mock people who do not baby their smartphone like a delicate glass flower, they are most of the market.