[runjake]

What's the real angle here?

It seems like I should be your target demographic (fitness guy/obsessive hydrator/3 vitamix smoothies a day drinker/iPhone user) but I just can't muster any excitement for what I'm seeing.

Help me out here? Why is this better than a pocket and a $4 BPA-free shaker (with stainless steel spring ball and much more capacity) off of Amazon?

[newtonstein]

Hey,

well its about preference and lifestyle, it is for a guy that likes sports, outdoor activities or simply going to the gym. For example,you go to the gym, and have pockets full of cards, cash, car or locker keys, mobile phone etc... Then gusy that take shakes or amino acids have powders and pills to carry to during their work out sessions.

Some people simply take fruits and an energy bar to keep them going.

Some people take their watches with them e.g. Apple Watch next year but you would not want to wear it whilst sweating.

All these things would be lying around in pockets, a large bag with a separate drinks bottle, as you can see the approach Intelishake takes is that it enables you to merge all this into one product, you are able to store all these things inside your drinks bottle and only have to carry around one thing.

It would be hard to carry things around in your pocket if say you were playing football at an Astro turf, but easier in an all in one bottle! Only one thing to carry with you!

The bottle takes a mix and match approach, you can change colours, interchange the compartments and make it larger or smaller, you can even carry two drinks instead of using it as storage, say a smoothie and juice.

It certainly gives you more options, and yes you can buy basic bottles on Amazon for about $10 delivered price, but then imagine if you could buy the Intelishake for $10 delivered, you would probably pick Intelishake because you can then use it at half the size or with added storage modules. We are driving down the price within 6 months to $10 as it becomes possible when you sell enough volumes of the product long term.

I hope that you feel it makes more sense, your feedback is much appreciated!

[runjake]

Sorry to play "Mr. Wonderful" but I still have a hard time with a lot of your selling points and reasoning.

To address your points:

* Competition: The current hotness as far as shaker bottles is only $7 on Amazon [1]

* Watches: Most people don't wear watches anymore. I'm one of the rare people who do, but if I didn't want to wear it, I'd just leave it in my gym locker. Why carry it if I don't need it? Especially if it's an expensive watch.

* Phones: Likewise with my phone. If I'm not listening to music on it, I'm going to store it elsewhere secure. I'm not going to carry it in a sealed compartment in a bottle that I'm setting down a lot (and thus have to keep an eye on).

* Shakes/powders/amino acids: For a lot of these, you're working with 32 oz increments of capacity. Hence why most shaker bottles are 32 oz.

The configurability as far as fluid mix/match is really, really cool, though. Being able to buy parts is attractive (eg. to put together 2 large fluid compartments, one for water, one for electrolytes or something). And at a $10 price point, this becomes more attractive.

The device storage though, seems kinda gimmicky or ancillary.

Don't get me wrong. I'm not necessarily trying to tell you to drop this product. I'm just hitting you with the questions that come to my mind, as a potential consumer. If I didn't care, I wouldn't even have bothered to post :-)

1. http://www.amazon.com/BlenderBottle-Classic-Shaker-Bottle-28...

[newtonstein]

Hello,

we do appreciate your time no doubt, and it is great to have a challenging view.

We condicted alot of research in the UK about how people use products and what they do in terms of behaviour in the gym and outdoor sports, what we found is yes not everyone uses the entire functionality, but they use atleast 2 or 3 of the Intelishake's uses in varied ways, this product then makes it great for these enthusiasts.

The competition at $7 is doing well because of the price, there is no doubt about it, but our product with all its functions at say $10 will no doubt be a preferred pick since it can have the same use as the $7 one or much more. If you want just a plain bottle, then sure go ahead and save the money, but for something more useful and relevant, we know that people would buy the intelishake.

Watches and other accessories are just examples, people will use it in different ways as per their needs.

We found that many people do have their phone with them whilst in the Gym or playing football in the field, and hence storing it this ay makes it easy for them to keep an eye on their stuff all in one place, in the bottle they need regularly to drink from.

Yes 32oz is quite alot and you would have to use both compartments for that much liquid, we had to stick to 500ml because otherwise the bottles become too large and we dont want to put people off.

I think the key with this product is that it has many selling points and fits various needs, some people will have use for it, others will not like with everything, we would want to convince everyone to take one because of its great price, that would be the key convincing reason fro any doubters, those that love it will by without hesitation.

Thank you for your time runjake, it has been helpful.

[wise_young_man]

I think the use case with phones will be a hard sell if just for the fact that they keep getting larger every year.

[newtonstein]

It works for phones of the iphone 5 size and below, naturally you are right for larger phones its not possible, you can use it without the divider for a larger phone, but in the end most people have smaller phones so it is just one of those things, we dont want to make the bottle too large.

[newtonstein]

* Apologies, when I say it is for a guy, I really meant for both men and women.