[benoliver999]

One of those things I always convinced myself I really wanted, but the fear of the cloud service going down put me off dropping the cash. £200 for a device that's useless if the business went under was not my cup of tea.

[rjbwork]

Ironically this mindset contributed to them going under. Not criticizing you, just a funny observation.

[mseebach]

I'd like to think that charging £200 for a device that has little better use case than being cute and quirky played a part as well.

Especially considering that you can buy a professional POS thermal receipt printer for the same price for any viable projects requiring printing in that general form factor.

[jkestner]

They were a leading speculative design studio, not another manufacturer of printers. Coming from a different place, more similar to how sci-fi stokes the fires. I'm shocked and sad that they went under given that they had been doing consulting for years. I wonder how taking VC last year affected this.

But not shocked that Little Printer or the Berg Cloud was commercially unsuccessful. Perhaps they just bet a little too much thinking that their excellent design and particular approach would translate to enough value for enough people.

[jacquesm]

It's the mindset that created the thing in the first place that caused it to go under.

[bsg75]

A mindset, and growing recognition that startups are failure prone or targets of acqui-hire-and-shutdown. Disposable product-services are only good for those betting on the next (first/only?) quarterly earnings report.