[atudoute]

Thank you for the feedback.

Some peoples told me about Color, but we are a bit different. We don't want to include social stuff like messaging between authors and comments. Keep the app simple, and see what users wants.

We have a new feature is coming. Imagine you are an event hoster, you create an event on ICU and you get an ICU link, people take picture with the app on your event, and in live you will see all the pictures on the link. The cool thing is that peoples would like to retrieve their photos, so they need to have ICU installed.

You're right if nobody is around you, the app isn't very useful. We have couple of cities like Montreal, NYC and Paris.

[smt88]

> Imagine you are an event hoster, you create an event on ICU and you get an ICU link, people take picture with the app on your event, and in live you will see all the pictures on the link.

I spent a year working on a startup doing exactly that. We failed.

The problem we ran into is that it's cool, but Twitter (and others) already accomplish the same thing with hashtags. People just don't like to add new channels to their everyday lives.

Beyond that, it was impossible (for us) to monetize, even though we had connections to creative agencies and large companies that were marketing events. The problem is that we weren't reducing pain points or adding operational efficiency, and thus paying us was never urgent. Meetings would get pushed off by weeks at a time, and it was hard to get anyone to make concrete moves forward.

To give you an idea of what we were experiencing, imagine that you're selling your car. Which is a higher priority, getting a scratch fixed or having it waxed?

It's very possible that you'll make your money back from the waxing when you're able to sell it for more money, but that's only a possibility. You're going to first spend your money on the repairs and then on the appearance. For the business world, increasing operational efficiency is like the repair, while marketing/social media is like the appearance.

People in the business world just don't like to pay out for something that MIGHT have ROI. That's why creative budgets are some of the first to get crunched in a recession.

[atudoute]

Nice feedback about your experience and thank you for it. Are you guys stop your app ? or is still live ?

[smt88]

We did a prototype app and discovered that it's almost impossible to get anyone to download an app. User acquisition costs for apps are astronomical. I've been on a B2B kick for a few years, so I haven't seen recent stats, but it's brutal.

We then moved to being purely social-network driven. There are a bunch of people in this space. Users submit photos on social media using unique hashtags or whatever, and there's a nice organic sharing effect.

That product (which, again, is available cheaply from various companies now) is great. Every event organizer should use it, since most events, including weddings, will try to have a unique hashtag these days. Why not harness all that content that people are posting?

Our service also supported republishing via a JavaScript and/or REST API, so the content could be used elsewhere.

All in all, it was a useful, simple product. The problem was that ideas (or even finished products) don't mean anything if you can't get some early, paying clients. We had a co-founder who had lots of connections to social-media executives, but he just couldn't sell.

The software (native and web versions) now exist only as private repos on Github.

[atudoute]

The fact, if you have users and events why you would like to sell it to an investors ?

Keep it like that and start iterate on it as people post feedbacks