We did a prototype app and discovered that it's almost impossible to get anyone to download an app. User acquisition costs for apps are astronomical. I've been on a B2B kick for a few years, so I haven't seen recent stats, but it's brutal.
We then moved to being purely social-network driven. There are a bunch of people in this space. Users submit photos on social media using unique hashtags or whatever, and there's a nice organic sharing effect.
That product (which, again, is available cheaply from various companies now) is great. Every event organizer should use it, since most events, including weddings, will try to have a unique hashtag these days. Why not harness all that content that people are posting?
Our service also supported republishing via a JavaScript and/or REST API, so the content could be used elsewhere.
All in all, it was a useful, simple product. The problem was that ideas (or even finished products) don't mean anything if you can't get some early, paying clients. We had a co-founder who had lots of connections to social-media executives, but he just couldn't sell.
The software (native and web versions) now exist only as private repos on Github.
We then moved to being purely social-network driven. There are a bunch of people in this space. Users submit photos on social media using unique hashtags or whatever, and there's a nice organic sharing effect.
That product (which, again, is available cheaply from various companies now) is great. Every event organizer should use it, since most events, including weddings, will try to have a unique hashtag these days. Why not harness all that content that people are posting?
Our service also supported republishing via a JavaScript and/or REST API, so the content could be used elsewhere.
All in all, it was a useful, simple product. The problem was that ideas (or even finished products) don't mean anything if you can't get some early, paying clients. We had a co-founder who had lots of connections to social-media executives, but he just couldn't sell.
The software (native and web versions) now exist only as private repos on Github.