[untog]

For so long, people thought Airbnb was about renting houses. But really, we’re about home. You see, a house is just a space, but a home is where you belong.

I hope they didn't pay very much for this, it's nauseating.

[hsod]

I recently used AirBnB for the first time, and I gotta say I agree with the sentiment here and I think calling it nauseating is excessively negative.

When I woke up on my first night in AirBnb I thought I was in my apartment for a moment. It felt like home. This was a great feeling-- here I am in the middle of a foreign land where I know nothing and don't speak the language, but when I go back to my place at the end of the night I feel at home.

[devindotcom]

Yeah, it's pretty bad. Reads like a high schooler's Livejournal.

[rhizome]

The house-home pivot is pretty pedestrian, but nothing I've seen about the rebrand tells me it was anything but expensive.

[wuliwong]

Naming the logo is pretty pretentious. Though, it doesn't matter much, I have a feeling Bélo isn't going to become a household word.

[rhizome]

It doesn't have to be, it's a mascot, which in my experience means it will be an officehold word. Also, since it has a name, I'd say the smart money would be to look for it to play a role in future marketing and advertising collateral.

[bellerocky]

I certainly can't imagine Don Draper pitching something like this, it is pretty awful.

[antonioevans]

Don Draper is a fictional character. The reason they used home is to increase auxiliary market share such as home cleaning, key exchange, food delivery, etc services.

[jamesbritt]

It has that "Like a chair" feel to it.