[wuliwong]

Naming the logo is pretty pretentious. Though, it doesn't matter much, I have a feeling Bélo isn't going to become a household word.

[rhizome]

It doesn't have to be, it's a mascot, which in my experience means it will be an officehold word. Also, since it has a name, I'd say the smart money would be to look for it to play a role in future marketing and advertising collateral.