You say that, but you forget what the target market for gaming rigs actually is.
I game pretty extensively as a hobby but I also hold a serious 9-5. While I don't call people homophobic slurs and scream "oh my god no scoped" and all that, I can appreciate and keep up with the typical gaming attitudes in the market these days. To be honest, I look at gaming as a different persona and snap in and out of him at will; a few close folks in that circle of mine know what I actually do, but to them I'm just another "lol rekt" dude. Just like you'd expect some things out of a typical HN user, I expect some things out of a typical gamer. I also balance that with calling out the less-desirable portions of that culture, like homophobia, racism, and sexual harassment, when I can.
The master race thing is a tongue-in-cheek exercise which really, as a couple other folks have pointed out, has a more subtle message. If you allow yourself to be alienated by things that other folks find humorous -- and it's totally within your right to not find it humorous, by the way, I'm not saying that -- you're just going to have a bad time, that's all.
Gaming and the culture around it is not something to be taken seriously. Even e-sports have an element of insanity. To be entirely honest, I look at master race and calling console users "plebes" as the gaming generation getting older and discovering there's another one right behind them, and that one likes Call of Duty on Xbox and Minecraft. Really, though, you'd be hard pressed to find someone on either side who takes that sort of thing seriously. At the end of the day, we're all gamers doing what we enjoy.
Perpetuating the meme is perhaps unwise (and alienating as you pointed out).
That aside it is worth pointing out the advantages of a proper computer over cut down entertainment devices. Especially in a format that lets you customize and meet a certain price point.
Shame it's not easy to have comparative benchmarks against console hardware at this time, despite the newest generation being effectively x86 hardware we have no means of comparison due to the platforms being too locked down.
Isn't it better to have passionate users who love using your service along with haters that love to hate you as opposed to having a market that just kinda likes you. That said you can tone down the nazi-ism while having dog whistle trigerring http://en.m.wikipedia.org/wiki/Dog-whistle_politics with something like PC Master Build or PC Uber Class (I'm not in marketing but there's something that works in there).
I don't think I would characterize the reaction "Those PC gamers are really off-putting and I do not wish to associate with them" as "I just love to hate PC gamers."
As counterpoint a lot of the comments in this very discussion are on the distaste or appreciation of the concept of PC master race. Clearly it is a subject that gets people talking.
I game pretty extensively as a hobby but I also hold a serious 9-5. While I don't call people homophobic slurs and scream "oh my god no scoped" and all that, I can appreciate and keep up with the typical gaming attitudes in the market these days. To be honest, I look at gaming as a different persona and snap in and out of him at will; a few close folks in that circle of mine know what I actually do, but to them I'm just another "lol rekt" dude. Just like you'd expect some things out of a typical HN user, I expect some things out of a typical gamer. I also balance that with calling out the less-desirable portions of that culture, like homophobia, racism, and sexual harassment, when I can.
The master race thing is a tongue-in-cheek exercise which really, as a couple other folks have pointed out, has a more subtle message. If you allow yourself to be alienated by things that other folks find humorous -- and it's totally within your right to not find it humorous, by the way, I'm not saying that -- you're just going to have a bad time, that's all.
Gaming and the culture around it is not something to be taken seriously. Even e-sports have an element of insanity. To be entirely honest, I look at master race and calling console users "plebes" as the gaming generation getting older and discovering there's another one right behind them, and that one likes Call of Duty on Xbox and Minecraft. Really, though, you'd be hard pressed to find someone on either side who takes that sort of thing seriously. At the end of the day, we're all gamers doing what we enjoy.