[danwiding]

Isn't it better to have passionate users who love using your service along with haters that love to hate you as opposed to having a market that just kinda likes you. That said you can tone down the nazi-ism while having dog whistle trigerring http://en.m.wikipedia.org/wiki/Dog-whistle_politics with something like PC Master Build or PC Uber Class (I'm not in marketing but there's something that works in there).

[chc]

I don't think I would characterize the reaction "Those PC gamers are really off-putting and I do not wish to associate with them" as "I just love to hate PC gamers."

[danwiding]

As counterpoint a lot of the comments in this very discussion are on the distaste or appreciation of the concept of PC master race. Clearly it is a subject that gets people talking.