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by hershel 4372 days ago
We're probably the last population targeted by this phone. It probably targets seniors or heavy prime users.
1 comments
zengr 4372 days ago
Heavy prime users? But why? They are already locked in their ecommerce system. I am sure try are not trying to compete with apple or samsung but want to increase the adoption of amazon.com. Which means they want non prime users to use this phone.
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hershel 4372 days ago
Like the author says ,it's a pretty forced explanation, but just to get more money out of them, the excel table shows how much:

http://stratechery.com/2014/amazons-whale-strategy/

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