[zengr]

Heavy prime users? But why? They are already locked in their ecommerce system. I am sure try are not trying to compete with apple or samsung but want to increase the adoption of amazon.com. Which means they want non prime users to use this phone.

[hershel]

Like the author says ,it's a pretty forced explanation, but just to get more money out of them, the excel table shows how much:

http://stratechery.com/2014/amazons-whale-strategy/