[antjanus]

This is pretty awesome. GA isn't the easiest thing to work with, nor the most semantical. Boba seems to add some sense into the entire ordeal.

Cool stuff! :)

[gk1]

Have you tried using Google Tag Manager? It does most of this through a simple UI, which means less work/frustration for developers.

[iamchrisle]

Google Tag Manager is great!

Pros: - It's good at dealing with older browsers - It's async (non blocking) - Simple to implement - No dependencies

Cons: - UI is simple but workflow is a little confusing at first - Not "plug-and-play". Still requires a little working knowledge about Google Analytics.

[gk1]

> ...workflow is a little confusing at first - Not "plug-and-play".

Agreed. It took me some time to get used to it, but after that I've come to really like it and recommend it to many companies. (Occasionally I even do the setup as a short-term consulting job.)

> Still requires a little working knowledge about Google Analytics.

Definitely. A tool is only helpful if you know the thing you're using it on.

[Grum]

I was thinking the same...