Pros:
- It's good at dealing with older browsers
- It's async (non blocking)
- Simple to implement
- No dependencies
Cons:
- UI is simple but workflow is a little confusing at first
- Not "plug-and-play". Still requires a little working knowledge about Google Analytics.
> ...workflow is a little confusing at first - Not "plug-and-play".
Agreed. It took me some time to get used to it, but after that I've come to really like it and recommend it to many companies. (Occasionally I even do the setup as a short-term consulting job.)
> Still requires a little working knowledge about Google Analytics.
Definitely. A tool is only helpful if you know the thing you're using it on.
I've considered removing the dependency, but I'm not quite sure how I want to go about it. It's something I'd like to do, certainly, but as we use jQuery on pretty much all of our projects there wasn't too much motivation to ditch it.
Feel free to open an issue—or even better, send a pull request—on GitHub. :)