[tommi]

> Also, it should NEVER be difficult to cancel. Just time consuming. And to be super clear "time consuming" to me is about 5 minutes.

As a user, I hate you for that.

[nakovet]

Indeed. I cancelled Netflix 3 times, and look who's back paying for their content!? Me!

Not the main reason, but because it's easy to cancel it, I don't worry about signing back (counter-example: gym subscription).

[silverbax88]

I stated this above, but because I have a policy of pain-free cancellations, I get about 50% of my cancelled users back WITHOUT HAVING TO DO ANYTHING.

[dovel]

I agree with this sentiment.

Here's some UX for you - the user owes you nothing.

Sure have an optional form or field for cancellations but 5 minutes? How is this beneficial for anyone?

So, it's a free product - they will just never cancel their account and you will have inactive users sitting there. Who is this good for?

So it's a paid product - they will cancel their account and tell everyone about the ridiculously long winded process they had to go through to cancel it.

[wtracy]

... or they'll just dispute the recurring credit card charges for your paid product, and you'll get your merchant account frozen after a few "cancellations".

We can argue over whether or not the original suggestion constitutes fraud, but the credit card companies will definitely treat it as fraud.