[nakovet]

Indeed. I cancelled Netflix 3 times, and look who's back paying for their content!? Me!

Not the main reason, but because it's easy to cancel it, I don't worry about signing back (counter-example: gym subscription).

[silverbax88]

I stated this above, but because I have a policy of pain-free cancellations, I get about 50% of my cancelled users back WITHOUT HAVING TO DO ANYTHING.