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by Cthulhu_ 4404 days ago
TBH, it seems like eBay just hasn't moved along with the times; as the article points out, their landing pages have very little content and a ton of old-fashioned 'SEO techinques' with keywords and internal links pointing everywhere.

They now have a reason to rework their website, improve sales listings with the user in mind, clean up their pages and make them nice and lean, etc. I hope Amazon gets the same treatment, their product pages are a mess too IMO.

2 comments

I would much rather Amazon spend sometime fixing their terrible terrible search.
Not to derail this comment section too much but your comment made me realize how much I too find Amazon's search to be terrible terrible.

It's especially strange considering that Bezos has such an almost pathological (not necessarily in the bad sense) focus on the customer.

One would think Amazon would have some of the best, most laser-focused search of any site on the Internet, but I can't even reliably use 4-stars-and-up as a search filter, or even "Prime only." No matter what I do, I get shown things outside of the filter I set up. It's downright bizarre.

Again, my apologies for the little thread hijacking. I guess one could at least argue it's "search-related" lol....

Amazon's request that I 'Choose a department to enable sorting' of search results is an abomination.

How am I meant to know how they have categorised something? Should I look in Cameras & Electronics for an SD card or Memory? Or one of the other 24 Departments they suggest?

How can they NOT have fixed this after 20 years?

> How can they NOT have fixed this after 20 years?

Maybe because they are dominating internet retailing so much that they don't feel any need to, largely through low prices achieved through (1) narrow margins, and (2) not doing anything that isn't aimed at reducing long term costs per sale.

You think it sucks, I think it sucks -- but if empirically its working good enough and fixing it is a cost without a clear payoff for them, why do it?

Less friction always leads to better conversion. Amazon knows that, that is why they have one click orders.

Improving their search would mean that more people find what they want to buy. That means more sales, PERIOD.

> Improving their search would mean that more people find what they want to buy.

Sure, improving their search would mean that more people find what they were initially planning to buy without seeing as much other stuff. Of course, offline retail experience has been that that's generally a good thing for premium venues, its usually exactly the exact opposite of what is good for sales in discount venues.

And, even to the extent that it might be a net gain -- I suspect it would, overall -- its quite easy to believe it might not (despite 20 years) have ever reached the level of being the lowest-hanging fruit in terms of benefit/cost ratio.

See also Ebay, where sorting SD cards by price gives you people selling you an adapter for 0.99 or a card for 8.99, which pushes that listing into the 0.99 end of the list.

(Yes, I am aware that searching ebay for the cheapest sd cards is foolish!)

It's possible that Amazon's analytics demonstrate that you're more likely to purchase if shown a wider variety of products, even if you attempted to narrow it down.

Not that their short term bottom line is a worthy excuse for deceptive and confusing search practices.

On Amazon.de you can sort the search results by:

  Best result | popularity | cost: ascending | user rating | date
On Amazon.com this feature is missing! Why?

Btw. the technology: A9.com is a subsidiary of Amazon.com based in Palo Alto, California that develops search and advertising technology: is http://en.wikipedia.org/wiki/A9.com

Before Google started charging for its "Shopping" results you could use Google to effectively search ebay. Now, not so much.
For that matter, I'd quite like it if eBay unfixed their search so that when I searched "worldwide" it did actually find all items worldwide that shipped to my country, rather than some random subset of them.
Whats the deal with ebay? To me seems like the site hasn't improved in a decade, even simple and seemingly common features like search are buggy— e.g. go save a search with a price restriction and set it to email you: It emails without heeding the price limits.
In a word: management. They seem to have made a lot of missteps, and are squandering their reputation and resting on their laurels. They upset their small vendors, tried to lock in payments to Paypal, charge large fees, have a terrible SEO strategy and an appallingly designed website. I'm seriously confused why so many people still use them!
Last time I used them was years ago, and I got scammed for it, although that actually isn't the reason I stopped using them.

It's because Amazon is just better, and they're up in my face about PayPal.