[knowtheory]

Buzzfeed has spent the past 6 months standing up a really great investigative team. They hired Mark Schoofs (a Pulitzer winner) from ProPublica as the head of their investigative team (http://jimromenesko.com/2013/10/21/mark-schoofs-leaves-propu... ), and recently were joined by 2014's Pulitzer winner for investigative reporting, Chris Hamby (http://www.capitalnewyork.com/article/media/2014/04/8543804/... ), and they've hired several really awesome people to fill out data/developer roles on the investigative team like Jeremy Singer-Vine (http://www.jsvine.com/ ).

Buzzfeed appears to be making a real go at the investigative journalism thing and it'll be interesting to see what they do.

[nathanstitt]

It occurs to me that what BuzzFeed's doing is that following the mantra of "Don't create something unless you're sure you can sell it"

They've mastered the art of selling a product (Journalism, faux or otherwise), now they're attempting to produce as much of it as they can.

They've also realized that there's a market for all sorts of it, from the low-brow click-bait up to the hard hitting investigative stuff and are attempting to fill all the slots.

The next decade (or just 2-4 years) is really going to be interesting.

[xtx23]

When "Jennifer Lawrence Sports A Goatee On Jimmy Fallon" is top news on Buzzfeed, you know it'll def be very interesting for a long day.