[nathanstitt]

It occurs to me that what BuzzFeed's doing is that following the mantra of "Don't create something unless you're sure you can sell it"

They've mastered the art of selling a product (Journalism, faux or otherwise), now they're attempting to produce as much of it as they can.

They've also realized that there's a market for all sorts of it, from the low-brow click-bait up to the hard hitting investigative stuff and are attempting to fill all the slots.

The next decade (or just 2-4 years) is really going to be interesting.

[xtx23]

When "Jennifer Lawrence Sports A Goatee On Jimmy Fallon" is top news on Buzzfeed, you know it'll def be very interesting for a long day.