[DanBC]

I would be very interested in seeing the stats. I am much less interested in reading the hand-wavey pseudo-explanation which feels like speculative rationalisation instead of science.

"i lack imagination. At least, that's what my two children 'qwerty' and 'F12' tell me" -- Milton Jones.

[dang]

The paper is linked from the article: http://casasanto.com/geoffbrookshire/papers/CasasantoJasminB.... I think your dismissal of the article is perhaps a little too harsh; for a popular report on a study, it's better than the median we see here.

[DanBC]

Yes, I was perhaps a bit harsh.

Are there enough YC company names to repeat this result with statistical meaning?

I wonder if there is any correlation between domain name prices and the QWERTY effect?

[Theodores]

True, probably not truthiness without statistics. However, I think a richer vein of correlation is probably to be found with internet nick names and email names. Here very few people go for very long nick names that are variants of their surname (however I am sure that '[e-mail]' probably exists).

P.S. This is the internet, not Saturday afternoon on Radio 4 - they won't get the Milton Jones reference, and if they did, they would not get the humour.

[scoot]

I don't know who 'they' are, any more than I know who Milton Jones is, but I got the humour.

Anecdotally, all of my children have names with more letters from the right side of the keyboard - but I'm left handed.