[dang]

The paper is linked from the article: http://casasanto.com/geoffbrookshire/papers/CasasantoJasminB.... I think your dismissal of the article is perhaps a little too harsh; for a popular report on a study, it's better than the median we see here.

[DanBC]

Yes, I was perhaps a bit harsh.

Are there enough YC company names to repeat this result with statistical meaning?

I wonder if there is any correlation between domain name prices and the QWERTY effect?