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by coldtea 4444 days ago
No, it's perfectly reasonable.

They wanted to jump start the service with few select big clients, like Nike, Coca Cola, Disney etc.

For those kind of companies, 1 million for an ad campaign in a major mobile platform is small change.
1 comments
jonknee 4444 days ago
Except that didn't happen and they had no ads to run on their highly touted network. If you want to jump start the service with a few big fish you sign deals with a few big fish. You need to have ads to fill inventory or there will be no inventory to sell.
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coldtea 4444 days ago
>Except that didn't happen and they had no ads to run on their highly touted network.

Nope, it did happen. When they started it they had quite nice rooster of collaborating companies, and quite good conversion rates. At some point, they had 15% of the mobile ad market.

Plus, they didn't just go from 1M to $50 because nobody came to them at $1M. That was the inital price back in 2010, and just for the launch. Afterwars it was a gradual progress of opening the service and letting more advertisers in (went to $500,000, then to $100,000 etc)

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jonknee 4443 days ago
> Plus, they didn't just go from 1M to $50 because nobody came to them at $1M. That was the inital price back in 2010, and just for the launch. Afterwars it was a gradual progress of opening the service and letting more advertisers in (went to $500,000, then to $100,000 etc)

Sounds like a roaring success!

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coldtea 4440 days ago
>Sounds like a roaring success!

Or a gradual rollout.

Why assume their intention was to only catter to $1M customers and leave all the long tail untapped?

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