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by coldtea 4444 days ago
>Except that didn't happen and they had no ads to run on their highly touted network.

Nope, it did happen. When they started it they had quite nice rooster of collaborating companies, and quite good conversion rates. At some point, they had 15% of the mobile ad market.

Plus, they didn't just go from 1M to $50 because nobody came to them at $1M. That was the inital price back in 2010, and just for the launch. Afterwars it was a gradual progress of opening the service and letting more advertisers in (went to $500,000, then to $100,000 etc)

1 comments

> Plus, they didn't just go from 1M to $50 because nobody came to them at $1M. That was the inital price back in 2010, and just for the launch. Afterwars it was a gradual progress of opening the service and letting more advertisers in (went to $500,000, then to $100,000 etc)

Sounds like a roaring success!

>Sounds like a roaring success!

Or a gradual rollout.

Why assume their intention was to only catter to $1M customers and leave all the long tail untapped?