[andreyf]

On second read, I noticed this gem of advice:

Google doesn't have to behave like this. At their current share price they can acquire any company -- and I mean ANY company -- for little or no cost. Killing little free411 after first cozying up to them is mean-spirited and, if Google continues to behave like this in the future, will hurt the company's reputation long-term. Maybe having a good reputation means little to Google, but it should.

It's time to grow up, kids.

So Google should acquire all startups that are affected by its services, even if there's nothing to gain from the acquisition... because it's the nice thing to do? I'm all for going out of your way to be nice, but let's double check who needs to grow up here...

[jsrfded]

Cringley's point is that this could lead to industrywide wariness and hatred of Google, unfortunately. MSFT was known for dirty tricks, and galvanized much of the industry against them. Maybe they're paying for this now to some extent.

If you'd think twice before going to a GOOG meeting to pitch your startup and, if they're interested, start "opening the kimono" during due diligence... Well maybe they wouldn't be first on your list of companies to sell to.