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Cringley's point is that this could lead to industrywide wariness and hatred of Google, unfortunately. MSFT was known for dirty tricks, and galvanized much of the industry against them. Maybe they're paying for this now to some extent.

If you'd think twice before going to a GOOG meeting to pitch your startup and, if they're interested, start "opening the kimono" during due diligence... Well maybe they wouldn't be first on your list of companies to sell to.