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by gk1 4440 days ago
I've paid some high prices for reclaimed wood furniture, and when I move to a larger place (in several months) I will likely do it again. Here's my feedback:

The first comparison I started making in my mind is with the counter tables from Restoration Hardware. They are nearly half the price ($635+), and in my opinion look more the "reclaimed" part. I also don't see the height dimension on your page, so I can't compare that. Another thing I'd like to see is previews of the other finishes and metal types. I like darker woods and metals, but I can't tell which metal finish the photo is showing.

With that said, the price does seem right to me, and comparable to what I've seen in some Etsy stores and local shops.

Edit: Also, it would be great to see shipping costs up front. I went all the way to the checkout page to find it, and I still don't see anything about shipping costs. That sucks. Either offer a flat shipping cost (like RH does), or add an estimator right on the product page (eg, "Enter your zip code to estimate shipping.")

1 comments

I don't know if the following were on the front page when you visited or if fitztrev has added them based on comments, but the front page now addresses height and shipping costs (which probably bring the cost more into the range that you're used to). There are also small cubes of the different finishes. I agree that it would be nice if the photos indicated which finishes were shown.

- "To ensure the proper height, we will contact you after your order to get your height."

- "We are currently offering FREE SHIPPING to the lower 48 states."

I don't know if they were there before. In any case, those things should be front and center, especially the free shipping. Those are great selling points.
I agree, these are absolutely awesome selling points. When I'm having to write up things I frequently find that people want more things front and center than can reasonably be front and center. For the angle that he is taking it sounds like "reclaimed" and "hand-crafted" are the front and center points from the sellers perspective.

I think the 'story' behind the furniture needs to be more prominent (i.e., why are "reclaimed" and "hand-crafted" the selling points), and then organizing the site so that the custom height and free shipping are easily found (e.g., specific answers on a FAQ page, or simply bullet points below the front-page 'story') would go a very long way.