[yaddayadda]

I don't know if the following were on the front page when you visited or if fitztrev has added them based on comments, but the front page now addresses height and shipping costs (which probably bring the cost more into the range that you're used to). There are also small cubes of the different finishes. I agree that it would be nice if the photos indicated which finishes were shown.

- "To ensure the proper height, we will contact you after your order to get your height."

- "We are currently offering FREE SHIPPING to the lower 48 states."

[gk1]

I don't know if they were there before. In any case, those things should be front and center, especially the free shipping. Those are great selling points.

[yaddayadda]

I agree, these are absolutely awesome selling points. When I'm having to write up things I frequently find that people want more things front and center than can reasonably be front and center. For the angle that he is taking it sounds like "reclaimed" and "hand-crafted" are the front and center points from the sellers perspective.

I think the 'story' behind the furniture needs to be more prominent (i.e., why are "reclaimed" and "hand-crafted" the selling points), and then organizing the site so that the custom height and free shipping are easily found (e.g., specific answers on a FAQ page, or simply bullet points below the front-page 'story') would go a very long way.