| For some reason I can't quite put my finger on I have been viewing everything that comes out of Tesla with skepticism and distrust. I think it started with the attempt to confuse people with "creative" financing options. I know it is a good company. I was waiting for them to revolutionize the SUV market with a true sports-utility electric vehicle. I would have been in line to buy one. Instead they are putting out a bullshit Gucci gull-wing contraption that is a total let-down. That's when I ceased to be interested in Tesla. For a number of reasons we recently purchased a used two-year-old low-mileage BMW. For a little more money we got extended coverage that takes care of everything for seven years. We even covered the (expensive) tires. We could have bought more than one fully-covered low-mileage certified-pre-owned BMW for the cost of a single Tesla. My wife ran over something and punctured a tire a couple of months ago. Being a "run flat" tire, she drove to the nearest BMW dealer. They gave her a loaner car for the day and, for a $50 deductible, replaced the $500 tire and cleaned and washed her car. So I read an article like this and my first reaction is: Who are they trying to fool? |
Starting at the top end of the market and providing limited options is the Apple approach, likely to lead to profit but not necessarily market share.