[jmathai]

I don't think it's about Facebook Ads sucking or not sucking. That's the narrative but the underlying issue is people feel that Facebook Ads are a rip off.

I wonder how much of Facebook's ad revenue (and Google's for that Matter) consists of less savvy marketing efforts that don't understand or even care about the metrics which matter. The long tail?

I don't believe the argument in favor of Facebook Ads can be that you need to understand marketing better or differently.

The majority, I presume, of people using these platforms have little to mediocre experience. The disappointment in Facebook Ads comes from this large group.

I've talked to plenty of people and no one has been happy with Facebook Ads. The details of why don't necessarily matter - they've taken their $ elsewhere. Winning them back will be tough.

[DivByZero]

Agreed but doesn't this apply to every Advertising platform? Are you going to get much better results if you spend $50 with no expertise on Google AdWords or display advertising ?

Would be really interesting to know how much the long tail account for :) But guess we'll never know!

For sure both Facebook and Google should do a better job training users with 0 expertise to better use their platform. I don't think in the long term they have much space to grow more in the enterprise, SMBs, the long tail are the segment where the future growth is ... and if they loose them after the first $50 it will be tough!

[htk]

So what you are implying is that one cannot talk about his bad experience with Facebook ads because other platforms have the same problems?