[DivByZero]

Agreed but doesn't this apply to every Advertising platform? Are you going to get much better results if you spend $50 with no expertise on Google AdWords or display advertising ?

Would be really interesting to know how much the long tail account for :) But guess we'll never know!

For sure both Facebook and Google should do a better job training users with 0 expertise to better use their platform. I don't think in the long term they have much space to grow more in the enterprise, SMBs, the long tail are the segment where the future growth is ... and if they loose them after the first $50 it will be tough!

[htk]

So what you are implying is that one cannot talk about his bad experience with Facebook ads because other platforms have the same problems?